Main purpose of this report is to analysis on Traditional Media vs New Media. Report also focus on Increasing the Popularity of ZANALA. ZANALA Bangladesh intends to supply its clients all possible services linked to communication and promotion beneath one roof. The wide spectrum of services protects audio-visual production, graphic style and publishing, interactive in addition to non-interactive multimedia presentation in addition to web solution. These services have been tailor made for clients of different types and best of all based on their prerequisite.