Minority Influence - Assignment Point
Minority Influence
Subject: Sociology | Topics:

Minority influence, a type of social influence, occurs when a member of a minority team, like an particular person, influences a majority to simply accept the minority’s philosophy or behaviour. This occurs when a group or individual acts as an agent of sociable change by thinking about established societal perceptions, and proposing alternative, original ideas which oppose the prevailing social norms.

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