Term Paper on Child Care Cente - Assignment Point
Term Paper on Child Care Cente
Subject: Sociology | Topics:

Executive Summery:

The Child Care Center Business Plan provides a description of the center, tells who the center serves, and outlines its competition. In addition, it lays out the center’s marketing strategy (how the center will maintain full occupancy), and explains the financial operations of the center. The Plan should provide the reader the ability to understand the child care industry itself, as well as the details about YOUR specific center.

Introduction:

The Child Care Center Business Plan provides a description of the center, tells whom the center serves, and outlines its competition. In addition, it lays out the center’s marketing strategy (how the center will maintain full occupancy), and explains the financial operations of the center. The Plan should provide the reader the ability to understand the child care industry itself, as well as the details about my specific center.

 The Sections of the Child Care Center Business Plan includes (1) The Business Introduction, (2) The Business Organization Section,(3)The Management/Operations Section, (4)The Marketing Section, (5)The Financial Section and (6)Supporting Documents.

Developing the Child Care Center Business Plan is a process which includes: firstly, outlining the general concept of “Day Care Center”. Secondly, conducting research. Thirdly, refining my ideas based on my research. And fourthly, developing specific components of the Plan.

 (Objectives) the Sections of the Child Care Center Business Plan:

  • The Business Introduction
  • The Business Organization Section
  • The Management/Operations Section
  • The Marketing Section
  • The Financial Section
  • Supporting Documents

The Child Care Center Business Plan that I developed through this process:

  • Describes why my child care center is a needed.
  • Describes in detail how the center will operate

Child Care Business Plan has some functions:

  • It forces me to define the “mission” of my center, my center’s goals, and my action plan to meet these goals
  • It compels me to look at my center objectively to determine its feasibility
  • It communicates my center’s ideas to friends, family, investors, bankers, supporters, and others within my management team
  • It serves as an operating tool to help you run your center

These sections are interrelated. The marketing section, for instance, cannot exist without the financial section, and visa versa. This means that when I am writing the marketing section

I must keep track of any financial implications (costs involved in communicating, for example: brochures, media, etc.)When presenting a Child Care Center Business Plan to a bank or investor, include a cover letter stating how much money I am  requesting, the type of loan (equipment, line of credit, etc.), and a specific description of how I will use the money. It is important that I include financial spreadsheets showing my method of intended repayment.

How and why did we enter the child care field?

Now in our country most of the educated persons are unemployed after completing their graduation. In this reason most of us are going to bad sectors like, terrorism, smuggling, robbery, and educated by drug. So I am decided to set up a legal business firm, in these sense I am decided to set up a Day care center for Child care. Most of the employed parents are always busy on their job so I  selected that part and we thought to set up a Child care home, so that I can built them as an perfect value for our society.

This document was created by a collaborative team to help current and potential child care center owners/managers/directors start up and continue to provide stable and quality child care. The team brought together business consultants and early childhood specialists to develop a plan that will combine best business practices with appropriate care and education of young children.

This project paper is designed to be used as a workbook. There is a two-page business plan overview, followed by workbook pages highlighting each section of the business plan.

Developing the Child Care Center Business Plan is a process which includes:

  • Outlining the general concept of your center
  • Conducting research
  • Refining your ideas based on your research
  • Developing specific components of the Plan

The Child Care Center Business Plan that you develop through this process:

  • Explains WHO specifically you will serve and WHAT services you will provide
  • Describes why your child care center is a needed service
  • Describes in detail how the center will operate

            Your Child Care Business Plan has four functions:

  • It forces you to define the “mission” of your center, your center’s goals, and your action plan to meet these goals
  • It compels you to look at your center objectively to determine its feasibility
  • It communicates your center’s ideas to friends, family, investors, bankers, supporters, and others within your management team
  • It serves as an operating tool to help you run your center

These sections are interrelated. The marketing section, for instance, cannot exist without the financial section, and visa versa. This means that when you are writing the marketing section

You must keep track of any financial implications (costs involved in communicating, for example: brochures, media, etc.)When presenting a Child Care Center Business Plan to a bank or investor, include a cover letter stating how much money you are requesting, the type of loan (equipment, line of credit, etc.), and a specific description of how you will use the money. It is important that you include financial spreadsheets showing your method of intended repayment.

Mission statement:

Who are you and what do you do?

Most of the educated persons are unemployed after completing their graduations. In this reason most of us are going to bad sectors like, terrorism, smuggling, robbery, and educated by drug. So I decided to set up a legal business firm, in these sense we are decided to set up a Day care center for Child care. Most of the employed parents are always busy on their job so they cannot take proper care of their child, so I  selected that part and we thought to set up a Child care home, so that I can built them as a perfect value for our society.

I am a youth with the qualification of completing B.Com (Hon’s), near future I will complete my graduation form Daffodil International University of Bangladesh. Now I am unemployed person I am build the “Day Care Center”.

Key to success:

What services I am offering? /What do I serve?

I am going to offer the following services:

Child Care for the children at the aged between 1-6years. Educate them in a proper syllabus.

Child minders are self-employed child cares who will look after your child in their own home.

Day Nurseries look after and educate children aged 0-5. They are usually open all day but not evenings and weekends.

Out of school services or kids’ clubs, offer play and care to school age children, aged 3 upwards. Depending on the hours you need to work, you may want a breakfast club – open before school, an after school club – open after school or a holiday play scheme – open during school holidays.

Early education and nursery classes – Nursery Schools are usually open school hours during term time.  Children can attend all day or just on a session basis.  Some primary school also offer reception and nursery classes.  Contact your local authority’s education

Department for details.

Company Summery:

My company is an own based company named “Day Care Center’’, I started my journey from 1st January 2007, at Dhanmondi, Section – 10, Road No. 15, House: 12, Dhaka. The main mission of my company is to build up the children with the light of education and give them an entertainment ground for their better care.

 Company Ownership:

“The DayCareCenter” is a Private business, so I am:

            JUNED AL MUBASSIR (OWN)

Company History or Start-Up plan:

My project plan was first decided out at 2005 December. My company is an own based company named “Day Care Center’’, I started my journey from 1st July 2007, at Dhanmondi, Section – 10, Road No. 15, House: 12, Dhaka. The main mission of my company is to build up the children with the light of education and give them an entertainment ground for their better care.

Company locations:

My company Located at Dhanmondi, Section – 10, Road No. 15, House: 12, Dhaka. My future plan is another branches will start in other place in Bangladesh. Which are as follows?

Territory

Branches

DhakaDhanmondi (Main),Banani, Baridhara, Uttara, Shegunbagicha (Proposed)
SylhetSub town (proposed)

 Product or Services:

  • Child Care.
  • Child education institute.
  • Child minders are self-employed child cares.
  • Day Nurseries look after and educate children aged 0-5.
  • Out of school services or kids’ clubs.
  • Early education and nursery classes

Product or services Description:

 Child Care or the children at the aged between 1-6years. Educate them in a proper syllabus.

Child education institute that provide a primary label education for the kids.

Child minders are self-employed child cares who will look after your child in their own home.

Day Nurseries look after and educate children aged 0-5. They are usually open all day but not evenings and weekends. There are different types of nurseries including private, community, council and workplace nurseries.

Out of school services or kids’ clubs, offer play and care to school age children, aged 3 upwards. Depending on the hours you need to work, you may want a breakfast club – open before school, an after school club – open after school or a holiday play scheme – open during school holidays.

Early education and nursery classes – Nursery Schools are usually open school hours during term time.  Children can attend all day or just on a seasonal basis.

Sales Literature:

I prepared my organizations Service charge are as age based, I divided our section in three parts named A, B, C and these are as following table:

A

B

C

1-4 years

5-7 years

8-10 years

And the services charged are the following:

Day care service charge:

ItemA (1-4 years)B(5-7 years)C (8-10) years
Tuition fees2800/= taka. per month3000/=taka per month3800/=taka per month
Admission fees6000/=5000/=6000/=
15 hours care charge3500/=3500/=3500/=

Child minders:

ItemA (1-4 years)B(5-7 years)C (8-10) years
12 hours4000/= taka per month3500/=taka per month4000/=taka per month
Admission fees6000/=5000/=5000/=
15 hours care4000/=3500/=4500/=

Day Nurseries:

ItemA (1-4 years)B(5-7 years)C (8-10) years
Tuition fees4000/= taka per month3500/=taka per month4000/=taka per month
Admission fees6000/=5000/=5000/=

Out of school services or kids’ clubs:

ItemA (1-4 years)B(5-7 years)C (8-10) years
1 hours250/=taka  per day300/= taka per day400/=taka per day
Admission fees600/=450/=450/=

Early education and nursery classes:

ItemA (1-4 years)B(5-7 years)C (8-10) years
Admission fees6000/=5000/=5000/=
Tuition fees4000/=5000/=6000/=
Tutor3000/= taka per month2500/= taka per month2500/= taka per month

Sourcing:

Personal savings, Relatives loan, Bank Loan are as follows:

Name of source Taka
Personal5,00,000.00
Relative Lone3,00,000.00
Bank Lone2,00,000.00
Total10,00,000.00

 Technology:

  • Computerized cash maintenance by using software.
  • Apply the latest system for especial care of children.
  • All time check the physical condition of children through specialized doctor.
  • AC Class room and open play ground.
  • Example based teaching technology.
  • Experience teachers and nurse to governing children.

Future products/services:

Set up an electronic theme park, and a game zone, and a computer lab for playing game

Market Segmentation:

There most of the parents whom are service man and they cannot take care to their child so for that persons I set up this “Day Care Center”, so they are the most targeted persons. I may segment our market based on that type of family.

Target Market segment Strategy:

 Market needs:

Is there a need for child care in the area where you business will be located?

It is proved that where I am going to set up my “Day Care Center’’ because most of the parents are engaged with job. So it is really play a profitable business and I will success to gain my goal.

How much of a need is there and how much of it will you serve?

Because of employed parents most of them are thing to know

– About childcare is that their child’s needs are being respected and met.
– They want their children’s cultural background recognized.
– They want secure premises, well trained and experienced staff and somewhere where their

  Children can play and learn happily.
– They want to be involved and to know about what their children are doing each day.

 Market Growth:

The demand of Day care center is rising up at such a high rate. There are many day care center in the upgraded country, except in our country, some of the NGOs are recently setup some Day care center in our country which is most expansive.

These NGOs are offered same type of services as I already mentioned above. They are not threat for our business because they are not harmful for the society, and I think that this type of day care center are indirectly helping me to knowing or verifying which is best, so in this sense I am always provide the better. And this type of centers are always try to provide the better services.

Strategies and Implementation:

Strategy Pyramids:

There are three distinct levels Strategy Marketing Strategy, Pricing Strategy, Product Strategy, Product Strategy, Sales Strategy are the most important. In [Figure- 1.1] are shown the Strategy Pyramids.

Marketing Strategy:

Organized many social work like, tree plantation, welfare, free cloth distribution,

Free services provide for the introducing about the service center.

Pricing Strategy:

Always try to make the service charge as a lowest from other competitors, and the services chare or fees must be reasonable for the people at the locality.  

Promotion Strategy:

Promotion Strategy is one of the most important strategies of a business, here the employees of the department must be serious on their job performance, and they are more serious when they get a promotion for their better performance.

Promotion Strategy are followed by the following steps like; increasing salary, gave holiday at a long period of a year at least 15 days vocation, free tour, or increases the designation.

 Marketing Programs:

  • Providing some expert marketer or field worker for introducing about the “Day care center’’.
  • Advertising at news paper, TV channels, posturing, Milking, Advertising at magazine, and also organized many cultural show, concert, stage performance.
  • Organized many social work like, tree plantation, welfare, free cloth distribution,
  • Free services provide for the introducing about the service center.

 Sales Strategy:

I am only member in this business, and most of we are invest same amount.

10, 00,000.00/=taka (Ten lake taka) and the profit will be distribute at the same percentage.

 Sales Forecast:

For Dhanmondi Branch:

DescriptionAmount in Taka
House rent advance1,60,000
Furniture2,00,000
Office decoration1,00,000
3 Computer90,000
Class room decoration2,00,000
Gardening decoration40,000
Advertising and marketing80,000
Playing instrument70,000
Accessories1,60,000
Total 11,00,000.00

 Management Summery:

Organizational Structure:

The total employees number in our “Day Care Center’’ are 25. Here the levels of employees are in 3 levels, in the top level there are the MD. The mid level is including HRM, Marketing & Sales Officer. The first level is including with Secretary, teachers, nurses, keepers. Now we will clear about there hierarchy from the following picture (6.1).

There is some short form (on the upper picture) of big statement, for your clear information please seen the following dialog box (Box-2.3) which is shown in the next page.

Management team members Education qualification:

DesignationQualifications
Managing DirectorBBA, MBA

DaffodilInternationalUniversity

Diploma in child care.

Regional ManagerBBA, MBA
TeacherBBA, MBA
NurseH.S.C

Diploma in nursing

Office executiveB.Com(Hon’s)
Keepers/securityS.S.C

Salary systems are as follows (for temporary):

DesignationSalary
Managing Director15,000/=
Regional Manager12,000/=
Teacher9,000/=
Nurse4,500/=
Office executive5,000/=
Keepers/security3,500/=

Financial Analyze

Important Assumption:

Those are the following:

  • It is a big investment and risky too.
  • It is not so profitable for all the locations.
  • Decoration is also expensive investment.
  • Collection of experience teacher.

Key Financial Indications:

Start-up costs:

DescriptionAmount in Taka
House rent advance1,60,000
Furniture2,00,000
Office decoration1.00,000
3 Computer90,000
Class room decoration2,00,000
Gardening decoration40,000
Advertising and marketing80,000
Playing instrument70,000
accessories1,60,000
Total 11,00,000.00
  • Cash-flow projection
  • Where will your income come from and where will it go?
  • Anticipate your income and expenses for a two-year period, month by month and by year.
  • Income statement
  • Balance sheet: assets, liabilities, net worth
  • Break even analysis
  • Revenue versus expenses: how much money do you need to break even?
  • Can you make a profit?
  • Identify sources of funds
  • Determine how the program will be funded.
  • Will you seek a bank loan?
  • How much money can you provide?

Conclusion:

Daycare Trust is the national childcare charity, campaigning for quality, affordable childcare for all and raising the voices of children, parents and careers. We advise parents and careers, providers, employers, trade unions and policymakers on childcare issues.

Child Care Cente

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