The main purpose of this report is to analysis overall Retail banking activities and procedures of the BRAC Bank Limited. This report especially focus on Customer Service Quality and Product Promotion Strategy on retail banking. Other objectives are to know Bank service quality assessment tools and to know the expectations of customers of BRAC Bank. Here briefly discuss on to know about the Retail Product and promotion techniques and to Know the BRAC Bank position in the Market. Finally make some recommendations and conclusion to further the development of Retail products.