Basic objective of this lecture is to presentation on Qualitative Research Tools. Business research that addresses study objectives through empirical assessment that involve numerical dimension and analysis. Generally, the less specific the study objectives, the more likely in which qualitative research tools will probably be appropriate. When the emphasis is with a deeper understanding of innovative developments or developing novel ideas, qualitative research is extremely appropriate. Here also discuss on Qualitative versus Quantitative Research, Exploratory research etc. Finally analysis Common Techniques Used in Qualitative Research.