Entrepreneurship Development

Integrated Marketing Communications and Pricing Strategies

Integrated Marketing Communications and Pricing Strategies

Every business needs to construct, maintain and continually evolve an integrated marketing communications system. Such a system is comprised of advertising, publicity or public relations and personal selling with all parts focusing on the firm’s targeted customers and delivering a consistent and reinforcing message that extols the benefits of the firm’s products or services. Entrepreneurs who fail to communicate with their customers run a serious risk of declining sales.