Integrated Marketing Communications and Pricing Strategies
Subject: Entrepreneurship Development | Topics:

Every business needs to construct, maintain and continually evolve an integrated marketing communications system. Such a system is comprised of advertising, publicity or public relations and personal selling with all parts focusing on the firm’s targeted customers and delivering a consistent and reinforcing message that extols the benefits of the firm’s products or services. Entrepreneurs who fail to communicate with their customers run a serious risk of declining sales.

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