Principle purpose of this article is to explain the Importance of Investing in Stocks. Consumers investing in stocks to create and maintain wealth and capital not necessarily otherwise available, and companies issue stock in order to raise cash for expansion and expansion. Most people invest in stocks using a broker. This can be a real firm, or an on the internet platform. Full service brokerage companies provide clients advice and manage the day to details of the account. Discount brokerage firms offer much less customer services, but charge considerably less than full service accounts.