Return on Marketing Investment
Subject: Finance | Topics:

Return on marketing investment is usually a metric used to measure the general effectiveness of a advertising campaign to help marketers make smarter decisions about allocating future investments. Return on Marketing InvestmentĀ is normally used in internet promotion, though integrated strategies that span print, broadcast and social networking may also depend on it for figuring out overall success. ROMI is usually a subset of ROI (return on investment).

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