Group Behavior - Assignment Point
Group Behavior
Subject: Human Resource Management | Topics:

A group neither formally structured nor organizationally determined; appears in response to the need for social contact.One of the main influences that groups exercise over their members lies in their capacity to induce conformity – the process through which members modify their behavior to comply with the group’s norms or decisions. Research shows that group pressure does not have to be intense to produce conformity.

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Group Behavior

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