Organizational Behavior

Group Behavior

Group Behavior

A group neither formally structured nor organizationally determined; appears in response to the need for social contact. This study focus to present Group Behavior in terms of business studies. One of the main influences that groups exercise over their members lies in their capacity to induce conformity – the process through which members modify their behavior to comply with the group’s norms or decisions. Research shows that group pressure does not have to be intense to produce conformity.