Mode of entry is a vital and basic decision for starting a new business in foreign location. Here we have chosen the mode to be Franchise. Opening a franchise company has its joys and perils. While the built-in brand recognition is a big plus for a start-up, that brand has not reached the level of some of the largest fast food chains. But he combined management experience, and synergy between the goals of the franchisor and the company’s goals lead to the long-term success of our franchise.