Business planning is often a formal statement connected with business goals, reasons these are attainable, and strategies for reaching them. It may contain background info on the organization or team trying to reach those goals. Business planning might target changes throughout perception and branding through the customer, client, taxpayer, or maybe larger community. If the existing business is always to assume a major change or when planning for a new venture, a 3 to 5 year business plan is needed, since investors will be for their annual return as timeframe.
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