Advertising Checking Bureau
Subject: Management | Topics:

This Advertising Checking Bureau (ACB) is a company that builds up, manages and administers neighborhood channel marketing programs for manufacturers and also their retailers. ACB developed the first services specializing with auditing Co-operative advertising invoices to look for the actual rates paid out by retailers with daily newspapers inside the early 1950s. ACB services include the management of Co-op Advertising and marketing programs for makers, Competitive Ad Pursuing services and supervision of Sales Inducement programs.

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