Content Strategy

Content Strategy delves deeper into the creation, publication, and governance of useful, usable content. As The Content Wrangler, content strategy helps you manage content as a business asset. Content strategy deals with the planning aspects of managing content throughout its life cycle, and includes aligning content to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sun-setting of content, including governance. The actual content development, management, and delivery is the tactical outcomes of the strategy that need to be carried out for the strategy to be effective.