Evaluating a Companys External Environment
Subject: Management | Topics:

Understanding  the  Factors  that  Determine  a  Company’s  Situation

Diagnosing a company’s situation has two facets Assessing the company’s external or macro-environment Industry and competitive conditions. Forces acting to reshape this environment Assessing the company’s internal or micro-environment Market position and competitiveness Competencies, capabilities, resource strengths and weaknesses, and competitiveness.
External Environment

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