A diversified company is a company that has multiple, unrelated businesses. Basic objective of this lecture is to present evaluating the strategies of Diversified Companies. The corporate strategies of most companies have dissipated instead of created shareholder value. This lecture briefly determine how well each business is positioned in its industry relative to rivals in evaluate whether it is or can be competitively strong enough to contend for market leadership. Here also focus on how attractive is the group of businesses the company has diversified into.