Importance of Productivity Analysis

This article focus to discuss importance of Productivity Analysis. The usage of productivity analysis regarding the marketing purpose is relatively brand new. The central position of marketing can be expressed as the actual management of consumer demand and also the translation of that demand into sales and profits. Marketing productivity analysis is definitely an important tool in evaluating the performance from the marketing department in carrying out this role. A misconception regarding productivity analysis is in which spot checking works well. Spot checking is definitely effective at some level. But the link between spot checking can be misleading at times. This is why trends have to be determined so that the levels of productivity are able to be measured additional accurately.