Influence of Brand Elements on Brand Image of Grameenphone
Subject: Management | Topics:

The objective of this report is to find out what are the brand elements that influence brand image of Grameenphone. Here Brand image is the present status of the customers about a brand. It can be focused as a unique bundle of associations within the minds of target customers. Report find out that four factors- brand image, slogan, theme color and jingle have positive impact to the brand image of Grameenphone.


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