Internship Report on Value Chain Analysis of Benson and Hedges - Assignment Point
Internship Report on Value Chain Analysis of Benson and Hedges
Subject: Management | Topics:

 

The major objective of this report is to find out where the value add and destroy in B&H by value chain analysis of Benson & Hedges, which is a best brand in British American Tobacco (BAT) portfolio. BAT follow the value chain model which identifies 9 strategically relevant activities that create value in a business. BAT at first cover the sequence of bringing materials into the business, converting them into final products, shipping out final product marketing.

 

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