Primary objective of this lecture is to presentation on Business Research Methods. Main Concept is a generalized idea about the class of objects, capabilities, occurrences, or processes. And Operational Definition is usually Specifies what the researcher should do to measure the strategy under investigation. Here also briefly explain on Media Skepticism, Nominal Scale, Ordinal Scale, Interval Scale, Ratio Scale. Finally explain focus on Scale Properties, under Scale Properties here discuss on Uniquely classifies, Preserves order, Equal intervals and Natural zero.