Media Monitoring
Subject: Management | Topics:

Media monitoring is the activity of overseeing the output in the print, online and broadcast media. It could be conducted for a range of reasons, including political, commercial, scientific and so on. Media monitoring may be the process of very carefully reading, watching or enjoying the editorial articles of media sources over a continuing basis and identifying, saving and analyzing content that contains specific keywords or even topics. The services that will media monitoring businesses provide typically add some systematic recording of radio and tv broadcasts, the collection of press clippings through print media publications, the collection of data from online information sources.

Related Management Paper: