Press release distribution is the method of sending press announcments or news releases into a target audience particularly into a targeted media store, so that it may be written in a story and published with print or electronic media or sent out over radio as well as television. The standard process involved mailing, faxing or e-mailing press announcments to a market. The evolving Internet technology has changed press release distribution processes. Every business is wanting to get its name out in the marketplace to advertise its services and products and to attract clients. Online press releases offer a cost-effective replacement for traditional advertising.