Qualitative research is a method of inquiry used in many different instructional disciplines, traditionally from the social sciences and also in market research and further contexts. Qualitative researchers aim to gather an in-depth perception of human behavior as well as the reasons that rule such behavior. Qualitative research is one of the most important aspects for all decision makers. While most research data tends to pay attention to what happened, exactly where it happened, when it happened and how frequently it happened; qualitative research works more from a backwards perspective.
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