Qualitative Research
Subject: Management | Topics:

Qualitative research is designed to reveal a target audience’s array of behavior and this perceptions that drive it with reference to specific topics or issues. It uses in-depth reports of small categories of people to guide and support this construction of ideas. The results regarding qualitative research are descriptive as an alternative to predictive. Qualitative research methods originated from the social along with behavioral sciences: sociology, anthropology along with psychology.

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