Report on Value Chain Analysis of British American Tobacco BD - Assignment Point
Report on Value Chain Analysis of British American Tobacco BD
Subject: Management | Topics:

The objective of this report is to analysis the value chain analysis of Benson and Hedges, which is a major brand in British American Tobacco (BAT) portfolio. The purpose of the study is to find out where the value add and destroy in B&H. Here also focus on identify BandH overall logistics like raw materials, quality control and to understand Brand awareness measurement procedure activities in Bangladesh. Finally find out some problems on value chain management process and suggest some recommendation.

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