Yield Management
Subject: Management | Topics:

Yield Management is the process of analyzing and factoring throughout consumer behavior to offer the maximum amount of make money from a perishable good. Consumer behavior is examined to determine the correct price level to produce the item enticing for the consumer. The idea should be to coordinate timing, cost, and consumer buying patterns for the best return. The situation with yield management is it can often cause unfair pricing regarding consumers.

Related Management Paper: