Joint venture marketing, which is sometimes called co-marketing or some sort of strategic alliance, allows two corporations to combine the strength of their marketing efforts as a way to build sales income and increase manufacturer recognition. However, while merging promoting forces has lots of advantages, companies must consider several factors before starting a joint venture agreement. In reality Joint venture marketing can be a lot more. A joint venture is any marketing promotion that involves several organisations for shared gain. If you are to walk straight into any McDonalds store today you’d probably find multiple joint venture’s doing action.