Advertising Process
Subject: Marketing | Topics:

The Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.

steps involved in the process of advertising:

  1. Step 1 – Briefing: The advertiser needs to brief about the product or the service which has to be advertised and doing the SWOT analysis of the company and the product.
  2. Step 2 – Knowing the Objective: one should first know the objective or the purpose of advertising.
  3. Step 3 – Research: this step involves finding out the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers, availability of the resources needed in the process, etc.
  4. Step 4 – Target Audience: the next step is to identify the target consumers most likely to buy the product. The target should be appropriately identified without any confusion.
  5. Step 5 – Media Selection: now that the target audience is identified, one should select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.
  6. Step 6 – Setting the Budget: then the advertising budget has to be planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company.
  7. Step 7 – Designing and Creating the Ad: first the design that is the outline of ad on papers is made by the copywriters of the agency, then the actual creation of ad is done with help of the art directors and the creative personnel of the agency.
  8. Step 8 – Perfection: then the created ad is re-examined and the ad is redefined to make it perfect to enter the market.
  9. Step 9 – Place and Time of Ad: the next step is to decide where and when the ad will be shown.
  10. Step 10 – Execution: finally the advertise is released with perfect creation, perfect placement and perfect timing in the market.
  11. Step 11 – Performance: the last step is to judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc.

Advertising Process

Related Marketing Paper:

Popular Marketing Paper:

Marketing plan in new Product

Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaul is a .....

Project Report on Marketing Strategy of Unilever Bangladesh

Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 bill.....

McDonald’s Strategic Marketing Mix

Introduction: When the Dick and Mac McDonald opened their first restaurant in San Bernardino, California in 1948, they never could have imagined the extraordinary growth their company would experience. From modest beginnings, they found a winning formula selling high quality products quickly and .....

McDonalds SWOT Analysis

Introduction McDonald’s is the first in fast food chain which provide nutrition information printed on all packaging.McDonald’s primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tas.....

Marketing Strategy of Apple Computers Inc.

Introduction Apple was founded by Steven Jobs and Stephen Wozniak in 1976; Apple Computer Company revolutionized the personal computer industry and epitomized the rise of clean industry in the New West. Located in the Santa Clara Valley, in California, the company’s first product was the Ap.....