Application of Marketing Concept in Footwear Industry

Main objective of this report is to analysis Marketing Concept in Footwear Industry, here focus on Progressive Footwear Limited. Other objectives are identify the marketing strategies (4Ps) and to know their market strategy on product line and its current market. Report also evaluate the promotion campaigned of the company. finally provide recommendations to Progressive Footwear Ltd to whole its current market share and to increase further with giving the customers more value and satisfaction.