Marketing

Artificial Intelligence Marketing

Artificial Intelligence Marketing

This article talks about Artificial Intelligence Marketing, which is specifically a machine learning, it is an increasingly integral part of many industries, including marketing. It provides a set of tools and techniques that enable behavioral targeting. It’s principle is based on the perception-reasoning-action cycle to find in cognitive science. In marketing context act would be some sort of communications that would attempt to influence a prospect or customer purchase decision using incentive driven message.