General objective of this assignment is to discuss and analysis Marketing of a New Product Development Process. Here is focus on an idea about Apogee Shoe and relater things. Apogee is a shoe which is completely created from old, unused soccer balls. After using a little ball for quite from time to time it becomes unworthy to work with. So people throw out and about the old soccer ball to obtain a new one. Here also discuss on marketing process, financial process and management process to develop the new product.