General purpose of this article is to analysis Benefits of Brand Activation and Event Management. Marketing activation is the execution of the marketing mix included in the marketing process. The activation phase typically employs the planning phase when managers plan their marketing activities which is followed by a feedback phase by which results are evaluated along with marketing analytic. Brand Activation is usually a marketing process to bring a program alive and by building a brand experience. It is an indispensable part of the evolution and mobilization of any brand.