Branded Entertainment - Assignment Point
Branded Entertainment
Subject: Marketing | Topics:

The aim of a branded entertainment program is to give a brand the ability to communicate their image to its potential audience in an first way, by creating positive links relating to the brand and the program. These projects are often the result of a content alliance between brands, manufacturers and broadcasters. Branded entertainment is an entertainment-based vehicle that is certainly funded by and complementary with a brand’s marketing strategy.

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