Branding - Assignment Point
Branding
Subject: Marketing | Topics:

Branding is about consumer’s perception of the offering—how it performs, how it looks, how it makes one feel, and what messages it sends.Marketing Communications (or MarCom or Integrated Marketing Communications) are  related media used to communicate with a  Marketing communications is the “promotion” part of the “Marketing Mix” or the “four Ps”: price, place, promotion.

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