Brands and Brand Management - Assignment Point
Brands and Brand Management
Subject: Marketing | Topics:

Brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition. Different components of a brand that identify and differentiate it are brand elements. Brand management is the application of marketing techniques to a specific product, product line, or brand. It is used to create a clear image in the customers mind.

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