This term paper is made on Building Brand Equity. A product is a cluster of value delighted for which consumer are willing to exchange money. Product itself is at the heart of brand equity. Every product should have a personality. It have been assigned to create a value of a product which will help you to reduce complexity of life, which is unique, which is a category of its own, a novelty which will operate in a noncompetitive market environment. It takes about some decades for a brand to be properly built or developed. A new brand is like a just born infant.