Business plan in unique super shop
Subject: Marketing | Topics: ,

Executive summary

Unique super shop is going to be launched as a partnership super shop business. The company owns and operates an industrial plant and is engaged on the business of making food products and is marketed through its own show room and agents all over Bangladesh.. Here we all will work as a group & contribute capital and management expertise to the business enterprise and perform joint responsibility for the operation of the business and for its debts.

Unique Super Shop’s principal activities are to collect cow milk from dairy firm, manufacture it by value change through proper process and modern technology so that it can meet the existing demand of milk among consumers. We are going to launched our business in urban area where people can not get fresh food particularly milk. Day by day they are losing their health stratus by taking unhealthy food. Our aim is to provide fresh food (Milk) to them which will be collected from various rural firms. To serve its customer with highest level of satisfaction the company always give emphasis on meeting latent demand of the customers by introducing new and innovative products in the market. This is first time in Bangladesh we are introducing a super shop where all types of milk product or food is available in a single platform.

Business description

General description of the venture: for making a profit, we are some friend launching Unique Super Shop so this is the general partnership business. Our business can be based on written contact and legal oral agreement. Where included name of the partner, Purpose of the partner duration of the business, how profit and loss will be distributed, salaries, absence contribution of each partner to the business etc.

The Reasons of Choosing Partnership: –

1.     Ease of formation:  A partnership is fairly easy to start. It is nearly as free from government regulation as a sole proprietorship. The cost of starting a partnership is low. It usually involves only a modest legal fee for drawing up a written agreement. Which in a highly desirable. An oral agreement is sufficient but not recommended. And that will be easy for us to establish our business. So we have chosen partner ship business.

 2.     More funds available: – In a sole proprietorship, the amount of capital is limited to the personal wealth. & credit if the owner. In a partnership the amount of capital may increase significantly. A person with a good idea but little capital can look for a partner with the capital and /or credit standing to develop and market the idea. And we all have brilliant ideas with a little capital. So we have chosen partner ship business

 3.     Combined managerial Skills: – In a partnership, people with different talents and skills may join together. One partner may be good at marketing; the other may be expert at accounting & financial matters. Combining these skills could provide a greater chance of success. So we have chosen partner ship business.

 4.     Tax Advantage: – It has some potential tax advantages over a corporation. Ina partnership as in a sole proprietorship, the owners pay taxes on their business earnings. But the partnership as a business does not pay income tax. So we have chosen partner ship business.

Industry background:  We are launching a super shop where all types of food which is made by milk will be available. We will collect cow milk from rural area and make it various foods through value change. Basically our initial product will be liquid milk, Cheese, rosmalai, Doi, chocolate milk, Ghee, Butter. There are some company are doing their business with these product. For liquid milk, Brac, Aarong, Milk Vita etc are providing liquid milk in all over Bangladesh. The project of Brac milk is located at Lakshmipura village of Gazipur district, which is about 40 km North of Dhaka city. Initially it is proposed to produce (I) Pasteurized liquid milk in playful sachets, (ii) Flavored milk, (iii) Butter, (iv) Ghee, and (v) UHT yoghurt drink in aseptic packing. In future, production range could be expanded to UHT milk in aseptic packing, ice-cream, cheese, powder milk etc.

There are many local traditional producers of Rosmalai and Doi. Many of them have been engaging with this business for longtime. There are some districts of Bangladesh famous for these foods. In our city there are many wholesalers and retailers are doing business. Even there are some well-known brand are doing this business.

Goal:

  • Earn maximum profit
  • Build up our Unique Super Shop brand image.
  • every division we launching new outlet in 2018
  • In 2025 we set up industry with unrelated diversification.

Uniqueness of the service: We are collecting raw milk from rural firm and producing various foods through value change by using modern technology. We are ensuring our consumer that we are offering food (milk) which is more health friendly. This is the first time in Bangladesh we are making a plat form where all types of milk made healthy food are available.

Marketing segment

Marketing research:

Target market: Our main target is to provide verities product of milk to the people who are willing to get milk product all in one shop. The target market of Unique super shop is not limited to age, area or gender, it is present globally and is serving people at offices, homes, parties, restaurants, bars and every place where one can be present. It usually represents itself as a market for all people but products are also being offered specifically for older people.

The areas in which we will launch new outlet

D= Dhaka, R- Rajshahi,  K- Khulan, B- Barisal, C- Chittagong,  S- Sylhet,  (v) = corporate areas (o) residential area .

Target customer analysis based on each product

Doi

Class: Party center, community center, restaurant &others people of society.

Age:  the people of all age like doi but particularly those people who are in 15-40 age like it most. So they are our target customer

Income: we have offering our product with different size & amount.  The price of these products will be different so that all class of people can buy our products.

Liquid milk:

Income level: Those people whose income level is upper class and middle class are used to drink milk before sleep. So our target is to sell liquid milk to them. We want to make them our regular customer of liquid milk

Age: The people of all age take milk but particularly kids and old people take milk regularly. So we want to make them our regular customer.

Sex: Generally women take decision about cook in a family. They are more conscious about the health of family member. So they try to make used to of their family member to drink milk regularly. In many case women make decision which milk will have to buy.

Cheese:

Income: Those people whose income level is upper class and middle class are used to take cheese. So they will be our target customer.

Age: The people of all age take cheese but particularly young and middle age people take cheese regularly. So we want to make them our regular customer.

Chocolate milk

Age: The people generally teenage and young people like to take chocolate milk.

Occupation: Those who are busy with their professional life, it could be student or corporate person particularly lead in bachelor life like chocolate milk.

Ghee

Class: Party center, community center, restaurant &others people of society.

Income level: Those people whose income level is upper class and middle class particularly they buy Ghee to make their food.

Age: Those who are conscious about their health don’t like to take Ghee. But 15-40 people are like to take Ghee.

Butter

Income

Those people whose income level is upper class and middle class are used to take butter regularly. So they will be our target customer.

Age: The people of all age take cheese but particularly young and middle age people take butter regularly. So we want to make them our regular customer.

Financial management segment

Cost of setup venture

Fixed Cost         

Item

Quantity

Amount

Amount

        Pick up track

1

(10,00,000/- * 1)

   10,00,000/-

  Refrigerator

10

(50000/- * 10)

   500000/-

Furniture

 

(800000)

    800000/-

          Machinery  

2000000

          2000000

Rent

 

(100000)

100000/-

licensing

7,000/-

Computer

5-

(30000*5)

150,000/-

                             

                                          T    O    T    A    L

 

Tk.4557000-

Fixed Cost >>>>

Sector

Monthly

Amount

 

/-

Workers of Bakery

CEO

Co-Worker

 

(35000/- *1)

(2,500/- * 10)

 

35,000/-

25,000/-

Drivers Salary

(7,000/- * 2)

14,000/-

Fuel Charge

(6,500 * 2)

13,000/-

Other  Utility Charge

7,000/-

    Grand Total                  94000

 

 

 

 

 

 

Periodical Income Statement (1st)>>>>

Particles

Amount (Taka)

Total Sales

12000000/-

(Less) Variable Cost or direct cost

2189000/-

Prime cost

9811000/-

(Less) Fixed Cost

1162750/-

(Less)  Loan Installment

4508287/-

Gross Profit

4139963/-

Periodical Financial Statement (continue)

Item ( Lacs Tk)

Period 1

Period 2

Period 3

Period 4

Gross Revenue

4139963

5200000

6853000

7800000

Operating Cost

1000000

1500000

2000000

2500000

Net Income Before Tax (A-B)

3139963

3700000

4853000

5300000

Income Tax@20%

627993

740000

970600

1060000

Income After Tax(C-D)

2511970

2960000

3882400

4240000

Cash Inflow ( D+E)

3139963

3700000

4853000

5300000

Direct Cost or Variable Cost (1st Period):

Sector

Monthly

Amount

Packaging & Labeling

(52000*3)

156000

Electricity bill

(30000*3)

90000

Transportation cost

(15000*3)

45000

Milk

(520000*3)

1560000

Sugar

( 8666*3)

26000

Flavor

(52000*3)

156000

Chock let powder

(26000*3)

78000

Color

(26000*3)

78000

TOTAL

 

2189000

 Overall cost scenario:

Item

Amount

Total cost (all period)

31362000

Bank loan

15681000

Interest rate

15%

Total interest

2352150

Installment (per period)

4508287.5

Milestone schedule segment

Timing an objective:

  • When we establish new outlet (50%revenuecollect of total investment)
  • When we provide home delivery ()
  • Online service (when our outlet is available in Dhaka city)
  • Membership card (when 25%customer are permanent)
  • Master limited partnership (when all division have one outlet)
  • Offer franchising (when our marketing share is high)

Relationship event: when our target customer is involved in any event that time we go for sponsorship as a event partner such as children competition.

Business plan in unique super shop

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