Cause Marketing
Subject: Marketing | Topics:

The principles of cause marketing consider aligning a brand that has a cause to produce profitable and societal benefits for each parties. These mutual benefits can incorporate the creation involving social value, increased hitting the ground with the public, as well as the communication of propagated value, as very well as profit. Cause marketing refers to a type of marketing involving the cooperative efforts of your for-profit business plus a non-profit organization regarding mutual benefit.

Related Marketing Paper: