Consumer Behavior and Branding Strategy of Nokia XpressMusic
Subject: Marketing | Topics:

Main purpose of this report is to analysis Consumer Behavior and Branding Strategy of Nokia XpressMusic. Other objectives are to identify the position of Nokia XpressMusic mobile phone in the consumer’s minds relative to its competitors and find out which criteria are relevant for its consumer’s evaluation process. Finally make recommendations on how Nokia XpressMusic mobile phone can improve its position in the market based on the analysis on consumer behavior.


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