Consumer Behavior Its Origins And Strategic Applications - Assignment Point
Consumer Behavior Its Origins And Strategic Applications
Subject: Marketing | Topics:

The field of consumer behavior is rooted in the marketing concept, a business orientation that evolved in the 1950s through several alternative approaches toward doing business: the production concept, the product concept, and the selling concept.

The production concept assumes that consumers are mostly interested in product availability at low prices; its implicit marketing objectives are cheap, efficient production and intensive distribution.

The product concept assumes that consumers will buy the product that offers them the highest quality, the best performance, and the most features, A product orientation leads the company to strive constantly to improve the quality of its product and to add new features that are technically feasible, without finding out first whether or not consumers really want these features.

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Consumer Behavior Its Origins And Strategic Applications

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