Consumer Motivation

Basic objective of this study is to present on Consumer Motivation. Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of tension, which exists as the result of an unfulfilled need. Individuals strive both consciously and subconsciously to reduce this tension through behavior that they anticipate will fulfill their needs. The specific goals they select and the patterns of action they undertake to achieve their goals are the results of individual thinking and learning.