Consumer Motivation
Subject: Marketing | Topics:

Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of tension, which exists as the result of an unfulfilled need. Individuals strive both consciously and subconsciously to reduce this tension through behavior that they anticipate will fulfill their needs and thus relieve them of the stress they feel. The specific goals they select and the patterns of action they undertake to achieve their goals are the results of individual thinking and learning.

Download (PPT, Unknown)

Consumer Motivation

Related Marketing Paper:

Popular Marketing Paper:

Report on 4 ps of Berger paints Bangladesh Ltd

1.0 INTRODUCTION Berger is one of the oldest names in the paints industry and the country’s major specially paints business with products and ingredients dating back more than 200 years to 1760. Louis Berger, a German national founded dye and pigment making business in England. Louis Berger and.....

Report on Marketing Strategy of Sony Ericsson

Introduction to the Report 1.1 Problem Statement BIS Shrapnel, leading industry analyst and forecaster, in its Bangladesh Mobile Telecommunication 2005 report, predicted that mobile phone subscribers will reach a whopping 18 million in our country during the Year 2007 . However, by the end of 200.....

Marketing plan in new Product

Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as “Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaul is a .....

Lecture on Analyzing Consumer Behavior

Primary objective of this lecture is Analyzing Consumer Behavior. Generally Cultural factors; Social factors and Personal factors are influences Consumer Behavior. Culture is the fundamental determinant of a person’s wants and behaviors acquired through socialization processes with family and .....

Creating Brand Equity

Brand Equity means the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand is a name, term, sign, symbol or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them f.....