Consumer Research Process on ACME Mango Juice
Subject: Marketing | Topics:

ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to bringing the highest quality products and services to our customers. We have an annual turnover of US $60 million with diversified interests in Pharmaceuticals, FMCG, Information Technology Services, Aviation Services, Printing & Packaging Services, Trading Services, C & F Services, Apparels and more.

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Company Profile of ACME Laboratories Ltd.

ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees and dedicated to bringing the highest quality products and services to our customers. We have an annual turnover of US $60 million with diversified interests in Pharmaceuticals, FMCG, Information Technology Services, Aviation Services, Printing & Packaging Services, Trading Services, C & F Services, Apparels and more.

The conglomerate has an outstanding record of all around excellence and growth in the relevant business activities. He ACME laboratories Ltd, the pharmaceutical major and the flagship Company of the ACME Group, is a Manufacturer and Global exporter of Human, Herbal and Veterinary Pharmaceutical products. Our comprehensive Product List ranges from Antibiotics to Histamines to Vitamins. Certifications include: ISO 9001:2008.

Sophisticated manufacturing facilities in a state-of-the-art factory

Committed to provide quality medicine at affordable price

Strict adherence to WHO cGMP regulations

An ISO 9001:2008 certified company

Wide range of dosage for & products

Perpetual quest for excellence in quality products & services

Developing Health Care awareness Serving the community since 1954

Opened office in Pakistan

Exporting successfully to 11 countries World-Wide Introducing the newest member of the ACME Group, The ACME Agrovet & Beverage Ltd. is a FMCG business venture to manufacture fruit juice, mineral water and many more. These are manufactured and bottled in a state-of-the art processing factory using latest machines and Tetra-Pak facilities.   he Company has launched ACME’s Premium and Classic Orange & Mango Juice in the Market.

 Available in 250 ml hygienic UHT packs.

 Revitalize, rejuvenate and reactivate yourself with ACME juice

An Information Technology Services company offering Software Development, Web Development, Multimedia Presentation, IT Consulting, Software Export, Software Marketing, Network Solutions, Training & Education, Joint Venture IT Business, Data Entry and more.

Conclusion & Recommendation

According to the above explanation I can say that the ACME Laboratories Ltd. is challenging business. Although the test of the juice is not preferable to the customer but thy do not den-nay fully. It is familiar in Bangladesh and also reach in everywhere  where the company use just-in-time in Bangladesh. Just-in time provides ensure to sell the products within contract period. For that a company acquires well reputation in the market. Besides customers also get quality product with reasonable cost & their required time. But its true that some customers do like the flavor with test.  I know everything has both good sides as well as bad sides. It is the very important that which is providing better thing for what. In that case we also consider some problems if we get more opportunity. That’s why based on the company situation, company should follow and overcome the weakness.

Bibliography

This report is completed by both two different sources of data.

1. Primary Data

Data collected through the communicated with the interview

e-mail

asking

2. Secondary Data

# Annual report of the ACME Laboratories Ltd..

# Internet

http://acmeglobal.com/acme_group.htm

http://www.google.com/search?q=pdf+file+of+ACME++juice+in+bangladesh&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

Appendix:

A survey on ACME Mango Juice

Name: _______________________ Cell No.: _________________

Are you willing to spend some time to answer the survey, Bangladesh perspective? We guarantee that your responses will be treated as strictly confidential. You are under no obligation to answer and you are free to terminate the interview at any time:

1.    Do you think ACME Mango Juice quality is better than other juice?

Good
Better
Best

2.   The price of ACME Mango Juice is high?

q  Yes

q  No

3. ACME Mango Juice test is better than other juice?

q  Yes

q  No

4.   ACME Mango Juice is reach in everywhere?

q  Yes

q  No

5.  What is your opinion after drinking the ACME Mango Juice?

q  Low

q  Good

q  Moderate

q  Strong

6.  Is it easy to affordability everywhere?

q  Yes

q  No

7.  Have you any complain for the ACME Mango Juice?

q  Price

q  Quality

q  Packaging

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