Consumer Research
Subject: Marketing | Topics:

The design of a research study is based on the purposes of the study. If descriptive information is needed, then a quantitative study is likely to be undertaken; if the purpose is to get new ideas, then a qualitative study is undertaken. Consumer Research is a part of market research in which the preferences, motivations and buying behavior of the targeted customer are identified through direct observation, phone or face to face interviews, and from published sources.

 

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