Corporate Branding

Corporate Branding actually attempt to attach higher credibility to a new product by associating it with a well established company name. By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. It is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. It affects multiple stakeholders and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions.