Corporate Branding actually attempt to attach higher credibility to a new product by associating it with a well established company name. By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. It is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. It affects multiple stakeholders and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions.
More Post
Latest Post
-
Cathodic Protection – a technique for controlling corrosion
-
Electromagnetism – a discipline of physics
-
Astronomers Measure the Heaviest Black Hole Pair ever Discovered
-
Even Passive Smokers are Extensively Colonized by Microbes
-
Webb discovers Proof that a Neutron Star powers the Young Supernova Remnant
-
Flyback Transformer (FBT)