Current Market Situation of BAY Agro Industries Ltd
Subject: Marketing | Topics:

Competitive Advantage of BAY Agro Industries Ltd.

In the current market situation.

Introduction

Agro Industries plays a vital role in the agricultural sector of Bangladesh. Agro Firms is found all over the country without much input. It is a low input-low output profitable system with little care and with almost no extra supplementary.

I am doing my internship at BAY Agro Industries Ltd. As an intern of the company, my job is to provide different services in marketing and production division. In my internship report I will try to analyze the market of Agro industries in Bangladesh by studying on BAY Agro Industries Ltd.

RATIONALE OF THE STUDY

Bangladesh is a developing country. Whenever anyone ventures into this business, everyone would like to know the reason behind this step. Agro Industries in Bangladesh have carried out extensive research on cross border requirement for this initiative, market size of Agro products and revenue analysis of other industry players. Such a study would let aspiring entrepreneurs to carry out research work before starting a new business and based on what criteria they should make their decision to enter into Agro industries in our country.

OBJECTIVE OF THE REPORT

The purpose of the report is to make a market analysis of Agro industries in Bangladesh in relation with BAY Agro Industries Ltd. The report is going to be prepared to get in-depth knowledge about how Agro industries in Bangladesh succeeded on their ventures with the example of BAY Agro Industries Ltd .

BROAD OBJECTIVE

The broad objective is

    • To show how Agro industries of our country are benefited and will be benefited in the future.
    • A broad analysis of current market situation of Agro industries in Bangladesh
    • How BAY Agro Industries Ltd achieved their position and their operations.

    HYPOTHESIS:

    H: 1= quality and price have a significant relationship in gaining competitive advantage in agro industries.

    H: 0= quality and price have no relationship in gaining competitive advantage in agro industries.

    SCOPE OF THE REPORT

    The scope of the report is to find out about the Agro industries in Bangladesh and how BAY Agro Industries Ltd is progressing. The target is to analyze the current market situation and Special focus will be on the revenue analysis.

    METHODOLOGY

    SAMPLE INFORMATION

    For the organization part, much information will be collected from different documents  of BAY Agro Industries Ltd. At the same time the available data about Agro industries in Bangladesh will be portrayed in the report. All the information incorporated in this report will be collected both from the primary sources and as well as from the secondary sources.

    PRIMARY SOURCE OF DATA

    Primary data is the data which is collected directly from the practical field. The method that will be used to collect the primary data as follows:

    Primary sources

    • Data collected by the questionnaire.
    • Discussions with the officials of BAY Agro Industries Ltd, who were involved with the company for a long time.
    • Face to face conversation with other reputed Agro Farms in the industry.

    SECONDARY SOURCE OF DATA

    The secondary sources of data will be collected from the research papers of Agro Industries. To clarify different conceptual matters, Internet and different articles published in the journal & magazines will be used.

    Secondary Sources:

      • Research papers relating poultry production.
      • Other Published documents, Internet. Journals etc.

      Time BUDGET:

       Preparation of project proposal……………………………..1 week

      Preparation of Questionnaire…………………………………1 week

      Collection of data……………………………………………2 weeks

      Analysis of data ……………………………………………..1 week

      Preparation of draft report……………………………………1 week

      Preparation of Final report……………………………………1 week

      Request of Approval:

      I hereby request your approval for my internship report. If you wish me to modify or improve my proposal, I will resubmit it after making necessary changes. I would also be grateful for your advice and help in conducting my research and completing my paper.

      QUESTIONNAIRE

      REGARDING COMPETITIVE ADVANTAGE

      OF BAY AGRO INDUSTRIES LTD.

      Name: Form no. 
      Address: Date of collection : 
      Tel #: Place of collection: 
       General Information:
       

      1.

      What is your Capacity of poultry firm? 
      2.Is there any shed/ room for further expansion?                    Yes            No
      3.Are you happy with this business?       Very Happy        Happy           Neutral

      Unhappy             Very unhappy

      Market Position

      Bay Agro

      Kazi

      Nourish

      CP

      Paragon

      4.Which company has the maximum share now in your area? (Rank 1 to 5)

      5.Which company’s chicks you like the most? (Rank 1 to 5)

      6.Which company maintains the best packing, grading & counting standards? (Rank 1 to 5)

      7.Which company’s broilers attain the highest weight gain & FCR? (Rank 1 to 5)

      8.Which company’s chicks is the most popular in your area? (Rank 1 to 5)

      9.Which company’s chicks prices are most reasonable? (Rank 1 to 5)

      10.Which company’s chicks supplies are regular? (Rank 1 to 5)

      Performance

      Excellent

      Good

      Standard

      Below standard

      Poor

      11.What is the protection level of the Bay Agro against the “Bird flu” virus?

      10

      08

      06

      04

      02

      12.What are the mortalities at farms under normal circumstances?

      10

      08

      06

      04

      02

      13.How is the technical support provided by the companies?

      10

      08

      06

      04

      02

      14.What is your satisfaction level with Bay Agro?

      10

      08

      06

      04

      02

      15.How much opportunity to get Sales/performance incentive from the suppliers?

      10

      08

      06

      04

      02

      16.How is their “after sale service’’ quality?

      10

      08

      06

      04

      02

      17.Do you face any problem in transportation of chicks?         Very rarely       Rarely          Neutral

      Often               Very often

       

      18.

      Who bears the cost/responsibility for delivery of chicks?         Own                Supplier 

      19.

      Compare to others how is the pricing policy of the Bay Agro?    Very Reasonable         Reasonable        Same

      High                            Very high

       

      20.

      What is the probability that you will continue your business with Bay Agro?      Very High           High         Medium

      Low Very           Low

       

      Purpose: I are student of North South University, Dhaka, Bangladesh and this questionnaire is absolutely for collecting correct information about poultry industry and its prospects in Bangladesh from field level as part of my study under B.B.A. program, which to be submitted to my faculty guide only for evaluation of my performance.

      Assurance: So I assure you that, this information never be used for any other purposes and I must keep it 100% confidential.

      BAY Agro Industries Ltd

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