Customer Satisfaction in Marketing
Subject: Marketing | Topics:

Customer Satisfaction is the amount of satisfaction provided by the goods or services of an company as measured by the amount of repeat customers. Customer Satisfaction is a term regularly used in marketing. This can be a measure of how products and services supplied by a corporation meet or meet or exceed customer expectation. Customer satisfaction is defined as “the number of customers, whose reported experience having a firm, its goods, or its providers exceeds specified achievement goals.

Related Marketing Paper: