Customer Value Maximization - Assignment Point
Customer Value Maximization

Customer Value Maximization creates a coherent response to the marketing challenges of today – allowing global marketers to adopt advanced analytics and modern marketing technologies and execute marketing programs at scale, in a sustainable and integrated manner. It helps companies offer the right things to the right people at the right time. It’s framework evaluates current methods and effectiveness, makes changes where required, and sets up a measurement system that helps in evaluating effectiveness.