Define Brand Value and how to Develop it
Subject: Marketing | Topics:

Principle objective of this article is to define Brand Value and how to develop it. With reference to Brand Finance literature, the term “Brand Value” is thought to be the net present value with the estimated future cash flows due to the Brand. Brand value in the case of consumer product brands could be measured through customer commitment, staff recruitment. People perceive value in terms of economic value of this firm, but is considerably more than that. It is actually intangible and, at occasions, immeasurable. It can be available as Good Will, Supply Sequence, Intellectual Property, Customer Achievement, Process Value, Community Benefit and etc.

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