Main purpose of this article is to define Branding and its Importance. Branding is the technique involved throughout generating the unique brand as well as image for a products on the consumers’ mind, mainly while in advertising campaigns having a consistent theme. Branding objective to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Here also briefly analysis how to define your brand. Creating a branding image is very hard work, but it must give you many advantages for your business.