Basic purpose of this article is to Define and Discuss on Pricing Strategy. The significance a customer places within a product and brand is indicated by how much they are prepared to give up, usually such as money. The price is the monetary value set by an organisation with a level they believe is worthy of their offering. However, if your customer wants a product or service, but the price is too much, their value analysis of the trade is lower compared to the price set and they don’t make a trade. This article briefly discuss on the Pricing Phenomena, Pricing as an Information Cue, Pricing and the Psychology Of Consumption, Internal Pricing Factors and Internal Pricing Factors.