This article will be based upon Define Internal Advertising and marketing. Internal marketing requires a lending broker to integrate each one of its customer facing processes to ensure customers see a single face and hear a single voice when they interact with that organization. In internal marketing, all employees from the organization must be understand that their job isn’t only to serve consumers, but to also market their organization in their eyes. The many departments of a lending broker need to come together and satisfy customer expectations and needs. Internal marketing calls for the participation of everybody in the organization to reach your goals. It is a regular process that ought not end or destroy, but with its proper application, carry success.